Bringing a new beauty brand to life, designed to stand out in the premium natural cosmetics market.

For Jeannette, founder of Nyarah Paris, I designed a distinctive visual identity and brand universe crafted to support the growth of the brand, which specializes in natural beauty treatments dedicated to black, mixed, and métissées skin.

The project includes the creation of the logo and the development of an elegant, authentic, and contemporary visual language, tailored to convey trust, quality, and refinement across every customer touchpoint.

Beyond the brand identity, I oversaw the design and supply of the entire coordinated print communication, producing custom flyers, roll-ups, business cards, and thank-you notes while maintaining aesthetic and strategic consistency across all elements.

Every detail—from the choice of materials and visual language to the photographic presentation of the products—has been designed to enhance the brand’s premium positioning and deliver a recognizable, consistent, and memorable brand experience.