The power of typography in branding
May 9, 2025
This article aims to provide you with a clear, complete, and transparent overview of what it will be like to collaborate with me to bring your new logo to life.
I understand that this step might raise some concerns, but I want to assure you that I will do everything possible to make the process of creating your new logo not only wonderful but also rewarding!
Logo design is a blend of structure and creativity. With over 15 years of experience in the field, I have refined each phase to ensure exceptional results. My “modus operandi” has evolved through countless projects and collaborations with clients from all over the world, across various sectors and industries.
Our journey begins with an introductory call, a moment where you can share the details of your project, and you will learn about my approach and the packages I offer. During this phase, you will have the opportunity to explore my portfolio, understand my style, and assess whether it aligns with your visions. This is the time to evaluate if we can successfully collaborate together to realize your project.
When you decide to start your branding project with me, an upfront payment for the full amount will be required. This step confirms your trust in my work and allows the creative process to begin smoothly.
I offer you the flexibility to participate in an in-depth interview, which can take place through a call or a video call. Alternatively, you can independently fill out my detailed online questionnaire. This initial phase is crucial as it allows me to fully immerse myself in your reality and gather key information such as values, expectations, target audience, style, and more. Furthermore, this phase often helps the client clarify their ideas about what they want, contributing to a more precise definition of their objectives. These elements will be a solid foundation for your logo design.
Once I have gathered all the necessary information, I begin the industry and competitor analysis to observe how they present themselves. The development phase lasts approximately 3-4 days and starts with the search for inspiration: an image, a hint, a shape, a color become sources of creativity. Pencil in hand, sketches take shape on white paper. I then transfer the best concepts into digital versions and carefully select colors and fonts to use. Finally, I prepare my proposals to present to you and schedule an appointment to illustrate the creations I have developed for you. You will choose the proposal to move forward with, thus giving rise to a feedback and revision process aimed at refining the design. I then make all the necessary changes until you are completely satisfied with the final result.
Once all the changes have been completed and the final version approved, I proceed to create the files to deliver to you. In the folder, you will also receive the file in vector format, which will allow you to use your logo for any marketing project + the logo brand board including color codes and font names used so that you can coordinate the brand for other marketing elements as well: business cards, letterhead, website, etc.
I look forward to bringing your new logo to life and collaborating to bring out the distinctive essence of your brand.
Are you ready to explore the world of design with me?
Let’s start the journey!
I’m Marisa Sias, the creative mind behind Sias Studio, a graphic and web designer with a deep passion for all things art and design. This blog is my space to share thoughts, discoveries, and a glimpse into my world of branding and design.
Enjoy my creative corner!
